The ‘Happy Period’ – Myth Debunked

There’s no such thing as a ‘happy period‘.

I always watch those lovely tampon and maxi pad ads with disbelief. The blue liquid kills me every time? I don’t know about you, but I don’t remember the last time I sat on a white couch in white pants laughing about nothing. Laying by the beach in a white bikini is also something I haven’t done at that time of the month.

Here’s what I need when aunt flo comes to visit:

Black pants
Tylenol
Chocolate
Hot water bottle

Last week, Richard Niel had also had enough of this myth and made a special comment on British maxi pad company, Bodyform’s Facebook page :

Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn’t I get to enjoy this time of joy and ‘blue water’ and wings !! Dam my penis!!

Then I got a girlfriend, was so happy and couldn’t wait for this joyous adventurous time of the month to happen …..you lied !!

There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger

Caroline Williams, CEO Bodyform, had a response starting with “Richard, we lied to you”

“The cramps, the mood swings, the insatiable hunger and yes, the blood coursing from our uteri like a crimson landslide” didn’t go well with men. So Bodyform decided to use blue liquid and pleasant euphemisms in its commercials, not to offend the delicate sensibilities of men… and I’m sure there are victims like poor Richard everywhere